Ft Worth Times

Tarrant County spent $63,869,806 on men's collegiate football teams in 2023, an increase of 3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 36.6% of all spending for sports teams at the four universities in the county during the 2023 season.

The average sports expenses at Tarrant County have grown 180.6% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$63,869,806	36.6%
2022	$62,005,960	38%
2021	$38,211,608	30.6%
2020	$42,864,454	30.6%
2019	$42,496,630	29.7%